The top 6 recruitment marketing tactics guaranteed to attract top talent

The top 6 recruitment absatzwirtschaft tactics guaranteed to attract top talentRecruitment marketing is a broad-based strategy that combines employer branding and time-tested marketing strategies with social media and technology to attract top talent to organizations. Often this type of marketing falls under the umbrella of the talent acquisition teamnot simply to advertise a single job, but to also think bigger and attract talented candidates by increasing awareness of available jobs and improving how candidates view a company and its brand. Successful recruitment marketing can lead to better quality candidates and, in turn, better success for an organization overall.Chances are your organization already engages in some aspects of recruitment marketing, like posting on career sites or via social recruiting. Your companys website likely even communicates its brand to prospective candidates for hire and clients. But recruitment marketing, as a forward-looking strategy, attempts to lay the groundwork for future hires by attracting talented candidates to the company before a particular job opens up. According to a survey conducted by Pandologic, The State of Recruitment Marketing 2018, top recruitment marketing performers take it one step further in two key areas candidate engagement and use of a technology platform for recruitment marketing.So how can you turn your recruitment marketing from good to great?Cultivate a talent networkFirst and foremost, cultivate a talent network a pool of talented candidates that may not actively be seeking jobs but will be potential leads for the next job you need to fill. Doing so will benefit your company and talent acquisition team by reducing time to hire.Hire internally whenever possibleLook at home whenever possible to cultivate talent from within. Nurturing talent within an organization has a dual benefit. notlage only do you hire a known quantity and tested talent, but the practice also benefits the employer brand. A compa ny that offers mobility within the organization and has a good retention rate of employees who fulfill their careers sends a good message to future job candidates and can be integral to both the brand and the workplace environment.